S. Andrew Swann
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marketing

publishing

Counterexample to a Prior Post

Last month I posted a small tirade about a spammy book marketer who tried to engage me by first sending me a vague email about Marked, positioning it as a fan mail. In retrospect the schmuck emailing me had never actually read my book. He waited for me to answer Read more…

By S Andrew Swann, 7 months7 months ago
books

You Can’t Judge a Book by its Marketing

When I’ve commented on bookish controversies on this blog before, it usually is in regards to “authors behaving badly” be they plagiarizing or trying to game the NY Times bestseller list. But this time I don’t think the author in question had any ill intent at all. I think that Read more…

By S Andrew Swann, 7 months7 months ago
Recent Posts
  • What?
  • Happy Birthday to Me
  • Counterexample to a Prior Post
  • You Can’t Judge a Book by its Marketing
  • Separating the Art from the Artist
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